Looking at a few media trends in the digital age
Looking at a few media trends in the digital age
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What are a few of the methods mobile phones have changed the way we consume media? - read on to learn more.
Recently, with the growth of digital media, the way in which people consume content has shifted considerably. For many years, traditional television was the main source of home entertainment for most people. Nevertheless, ever since the development of internet streaming services, many viewers are averting from scheduled tv, specifically among younger individuals. Rather, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly affirms the transformation in audience consumption habits. These services are popular for allowing people to enjoy the programs and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the marketplace.
With continuous shifts and developments in the digital landscape, what click here are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the way in which individuals are getting their information is also shifting. People are progressively turning towards internet news sources, rather than viewing television, to learn about current worldly affairs. Nevertheless, concurrently, due to a continuous flow of information, individuals are coming to be overwhelmed by substantial volumes of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to navigate. These days it is common to see news channels that have sizeable followings on social media channels. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been important for providing individuals with dependable and authenticated news sources, in a style they can readily relate to.
In the existing digital age, mobile phones have become one of the most popular devices that individuals are using to watch videos and access media. These days, many social media platforms are providing endless feeds of short, successive videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised videos and react instantly, making these videos far more engaging and addictive than traditional content. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Consequently, this pattern is shifting the way individuals are proactively seeking for and counting on to get info, in a quicker, shorter and more accessible format.
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